Brough Superior experienced a tumultuous history from 1939 to the present day. In 1939, the company suspended production due to the outbreak of World War II. During the war, the factory was re-equipped with new machinery on loan from the Air Ministry, and an extended workforce, including female labor, was trained. The Vernon Road premises were expanded, and additional facilities were acquired. By the autumn of 1942, the factory employed 333 workers and operated 147 hours per week, primarily manufacturing components for Rolls-Royce Merlin aero engines.
In July 1940, the final production machine, an 11-50, was dispatched. Between 1919 and 1940, Brough Superior produced approximately 3,025 motorcycles and 100 motor cars. Under the management of Freddie Dixon, Brough Superior introduced several new models, including the SS100, which was a popular choice among motorcycle enthusiasts.
George Brough passed away at his home, 'Pendine,' on January 12, 1970, at the age of 79. His wife, Constance, followed 11 years later. After George's death, the company went into liquidation.
In 2008, Mark Upham, a British businessman, acquired the rights to the Brough Superior brand and began working on a new motorcycle design. The first new Brough Superior motorcycle, the SS100, was unveiled in 2013. The company's new motorcycles feature modern technology while maintaining the classic styling of the original Brough Superior motorcycles.
Since the company's revival, Brough Superior has received numerous awards and accolades for its motorcycles. In 2018, the company unveiled the limited-edition AMB 001, a motorcycle designed in collaboration with Aston Martin. The AMB 001 features a turbocharged engine and a carbon fiber frame, making it one of the most advanced motorcycles on the market.
Today, Brough Superior continues to produce high-end motorcycles that are sought after by collectors and enthusiasts around the world. The company's motorcycles are known for their innovative design, exceptional performance, and timeless style, which pays homage to the original Brough Superior motorcycles of the 1920s and 30s.
The revived Brough Superior motorcycles quickly garnered attention for their exceptional performance, distinctive design, and meticulous craftsmanship. Each motorcycle was hand-built to the highest standards, showcasing the brand's commitment to uncompromising quality.
In recent years, Brough Superior has expanded its lineup to include models like the SS100 Alpine Grand Sport and the Pendine Sands Limited Edition. These motorcycles continue the tradition of combining power, elegance, and exclusivity.
Today, Brough Superior motorcycles are coveted by motorcycle enthusiasts and collectors worldwide. They are produced in limited numbers, ensuring their exclusivity and maintaining the brand's legacy. Brough Superior stands as a symbol of British engineering prowess and a testament to the enduring allure of handcrafted motorcycles.