From an early age, George Brough developed a passion for motorcycles and their mechanics. His father, William E. Brough, was the owner of a successful motorcycle business, which greatly influenced George's upbringing and love for motorcycling. With his natural talent and enthusiasm, George quickly established himself as a skilled rider.
In 1919, George Brough founded his own go to motorcycle company, Brough Superior, which would go on to become one of the most revered and prestigious motorcycle brands in history. George's vision was to create motorcycles that were not only powerful but also luxurious and refined. His attention to detail and insistence on using only the highest quality materials set Brough Superior apart from other manufacturers.
Brough Superior motorcycles became synonymous with elegance, innovation, and unmatched performance. George's dedication to excellence earned him a reputation for producing "The Rolls-Royce of Motorcycles." The motorcycles were known for their exceptional speed, handling, and reliability, making them highly sought after by enthusiasts and collectors.
Over a span of 21 years, a total of 3,048 motorcycles across 19 distinct models were meticulously crafted. Each of these motorcycles was tailored to individual customer preferences, resulting in a remarkable diversity of configurations - no two were alike. The manufacturing process itself involved a dual assembly approach. Initially, components were meticulously pieced together, followed by a disassembly for painting or plating as necessary. The final stage encompassed the precise reassembly of these finished parts. To ensure adherence to specifications, each motorcycle underwent a rigorous test ride, personally certified by George Brough himself. Notably, the SS100 variant underwent a 100 mph or higher test prior to delivery, while the SS80 model was tested at speeds of 80 mph (130 km/h) or beyond. Any motorcycle falling short of specifications underwent diligent rework until meeting performance standards.
Apart from his entrepreneurial success, George Brough was also an accomplished motorcycle racer. He participated in numerous racing events, including the Isle of Man TT races, where he achieved commendable results. George's racing experience and feedback from other riders played a crucial role in the continuous improvement and refinement of Brough Superior motorcycles.
George Brough's passion for motorcycles extended beyond business and racing. He was a true motorcycle enthusiast who believed in the joy and freedom that riding brought to people's lives. His commitment to the motorcycle community led him to establish the Brough Superior Club, a gathering place for owners and fans of the brand.
Unfortunately, the Great Depression of the 1930s severely impacted the motorcycle industry, including Brough Superior. The company struggled financially, and despite George's best efforts, it eventually ceased production in 1940. Nevertheless, the legacy of Brough Superior and George Brough's contributions to the world of motorcycling lived on.
George Brough continued to work on motorcycles and remained involved in the motorcycle industry throughout his life. He passed away on August 30, 1970, leaving behind a remarkable legacy. Today, Brough Superior motorcycles are highly coveted by collectors and continue to capture the imagination of motorcycle enthusiasts worldwide.
George Brough's vision, craftsmanship, and unwavering commitment to quality established Brough Superior as an icon in the motorcycle industry. His life's work and the enduring legacy of Brough Superior serve as a testament to his remarkable contributions to British motorcycling.
