1932-1938: A three-Wheeled Motorcycle and The Matchless Years

Between 1932 and 1938, Brough Superior, the esteemed British motorcycle manufacturer, witnessed significant events that included the introduction of a three-wheeled motorcycle and a collaboration with Matchless motorcycles, commonly referred to as "The Matchless Years." These developments shaped the company's history during this period.

In 1933, Brough Superior unveiled a three-wheeled motorcycle known as the Brough Superior Austin Four. This unique model featured a single wheel in the front and two wheels in the rear, offering increased stability and unique handling characteristics. The catered to customers who sought a different riding experience and provided an alternative to traditional two-wheeled motorcycles.

Soon after, in 1934, Brough Superior entered a partnership with Matchless motorcycles. Under this collaboration, George Brough, the founder of Brough Superior, joined Matchless as a managing director, and the production of Brough Superior motorcycles moved to the Matchless factory in Plumstead, London. This period became known as "The Matchless Years" and marked an important chapter in Brough Superior's history.

During "The Matchless Years," Brough Superior continued to manufacture motorcycles renowned for their exceptional quality and performance. The brand maintained its distinct identity and commitment to craftsmanship, with George Brough overseeing production and maintaining the high standards associated with Brough Superior motorcycles.

The collaboration with Matchless provided Brough Superior with the resources and expertise of a larger company, allowing for improvements in production capabilities and broader distribution networks. The Matchless factory also facilitated the development of new models and the integration of innovative technologies into Brough Superior motorcycles.

One notable model introduced during this period was the Brough Superior SS100 "Golden Dream." Released in 1938, this limited-edition motorcycle featured a gold-plated fuel tank, engine covers, and other exquisite embellishments. The "Golden Dream" embodied the luxurious and exclusive nature of Brough Superior motorcycles, catering to affluent customers seeking the epitome of elegance and performance.

Unfortunately, the collaboration with Matchless came to an end in 1938 due to disagreements between George Brough and Matchless's management. This marked the conclusion of "The Matchless Years" for Brough Superior.

In summary, from 1932 to 1938, Brough Superior ventured into the realm of three-wheeled motorcycles, introducing the Brough Superior 3¾ hp model. Additionally, the company experienced a significant period of collaboration with Matchless motorcycles, commonly referred to as "The Matchless Years." This partnership allowed Brough Superior to continue producing its iconic motorcycles while benefiting from the resources and expertise of Matchless. Notably, the "Golden Dream" model showcased the brand's commitment to luxury and performance. However, the collaboration eventually ended, leading Brough Superior to embark on a new chapter in its history.

Back to History