Between 1926 and 1931, Brough Superior experienced several noteworthy events that contributed to its reputation and success. This period witnessed the introduction of iconic models, notable achievements in speed records, and the establishment of the brand's unparalleled reputation for quality and luxury.
1926 was a year of disappointing sales, but 1927 proved to be a record year, with total recorded sales reaching 226 compared to just 95 in 1926. However, sales would never again exceed 187 machines in any subsequent year.
Brough Superior achieved a significant milestone in the world of speed records. In 1927, Brough Superior set a new world speed record for motorcycles, with rider Eric Fernihough reaching a speed of 122.38 mph on an SS100 at the Brooklands race circuit in Surrey, England. This accomplishment solidified Brough Superior's status as a manufacturer of exceptionally fast motorcycles.
In 1928, while the SS80-100 was discontinued, the remaining SS80 models were still produced. The SS80 offered a more affordable option for motorcycle enthusiasts while still maintaining Brough Superior's commitment to performance and quality. This model became a popular choice among riders seeking a balance between speed and affordability.
In 1928, George Brough decided to make his own bid for the record and traveled to Arpajon for the September meeting. Everything went smoothly until his return run, when the engine seized within sight of the finish line, forcing George to coast across. Although George achieved 130.6 mph on the outward run and could have claimed to be the fastest man in the world on two wheels, he was unable to do so because the lack of a complete return run prevented him from securing the world record. Although George could have made a second attempt, he chose to decline and moved on to other challenges. It was left to Bert Le Vack to capture the record with the 'Scrapper' at Arpajon in August of the following year. Bert le Vack reached an astounding speed of 128.75 mph (205,996 km/h), becoming known as The Fastest Man in The World (Land, Sea or Air).
However, the Great Depression that gripped the global economy in the early 1930s began to impact Brough Superior. The economic downturn led to a decline in demand for luxury motorcycles, challenging the company's financial stability.
In summary, from 1926 to 1931, Brough Superior cemented its position as a manufacturer of high-performance and luxurious motorcycles. The introduction of iconic models, setting speed records, and the brand's commitment to craftsmanship and individualization contributed to its reputation. However, the onset of the Great Depression presented formidable obstacles that would test the resilience of the company in the years to come.