1927-1931: The overhead 680 and the start of the Great Depression

Between 1926 and 1931, Brough Superior experienced several noteworthy events that contributed to its reputation and success. This period witnessed the introduction of iconic models, notable achievements in speed records, and the establishment of the brand's unparalleled reputation for quality and luxury.

In 1926, Brough Superior unveiled the SS100 model, powered by a 980cc J.A.P. engine. The SS100 became an instant sensation, boasting impressive speed, power, and superior craftsmanship. This motorcycle quickly gained recognition for its exceptional performance and reliability, earning the reputation as the "Rolls-Royce of motorcycles."

The following year, Brough Superior achieved a significant milestone in the world of speed records. In 1927, Brough Superior set a new world speed record for motorcycles, with rider Eric Fernihough reaching a speed of 130.6 mph on an SS100 at the Brooklands race circuit in Surrey, England. This accomplishment solidified Brough Superior's status as a manufacturer of exceptionally fast motorcycles.

In 1928, the company introduced the SS80 model, featuring an 800cc engine. The SS80 offered a more affordable option for motorcycle enthusiasts while still maintaining Brough Superior's commitment to performance and quality. This model became a popular choice among riders seeking a balance between speed and affordability.

Brough Superior continued to push the boundaries of speed in 1929. On a specially tuned SS100, Bert le Vack set a new world record, reaching an astounding speed of 128 mph (205,996 km/h), becoming known as The Fastest Man in The World (Land, Sea or Air).

Throughout this period, Brough Superior focused on creating bespoke motorcycles tailored to individual customer specifications. Each motorcycle was meticulously handcrafted and assembled to ensure the highest level of quality and luxury. This attention to detail and exclusivity further enhanced the brand's reputation among affluent clientele.

However, the Great Depression that gripped the global economy in the early 1930s began to impact Brough Superior. The economic downturn led to a decline in demand for luxury motorcycles, challenging the company's financial stability.

In summary, from 1926 to 1931, Brough Superior cemented its position as a manufacturer of high-performance and luxurious motorcycles. The introduction of iconic models, setting speed records, and the brand's commitment to craftsmanship and individualization contributed to its reputation. However, the onset of the Great Depression presented formidable obstacles that would test the resilience of the company in the years to come.

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