In the last two years, George Brough has established Brough Superior as one of the finest motorcycles. As announced in 1922, the new super-sports SS80 joined the established Mark I and Mark II models as part of the Brough Superior range for 1923.
In 1923, H.D. Teague, known as 'Tangent' from The Motor Cycle, first compared the Brough Superior to the 'Rolls-Royce of motorcycles' after testing the SS80 in April of that year, which emphasized the high quality and craftsmanship of their motorcycles. George Brough used this to the company’s advantage, including it in his sales brochure for 1924. The phrase 'The Rolls-Royce of Motor Cycles' became a key part of advertising and sales brochures starting in 1928.
Not only was a new and revised SS80 model released in 1924, but the SS100 was also introduced in October, joining the model range for 1925. The SS100 was a development of the SS80 and claimed to be an exact replica of the machine used by le vack during 1924 to break nine world speed revords.
In these two years, many racing achievements were made. One notable accomplishment was by Bert Le Vack, who rode his 996cc Brough Superior at Arpajon on April 27, 1924. He not only set the first sidecar record at over 100 mph but also achieved a solo run with a speed of 123.08 mph over one section of the course, representing the fastest speed ever attained by a motorcycle.
Overall, the years 1923 and 1924 were significant for Brough Superior, as the company introduced several groundbreaking motorcycles and established itself as a premier brand in the motorcycle industry.